Adobe AD0-E406 Exam Questions and Answers

dumps2021-12-08T03:31:59+08:00

Passing Adobe AD0-E406 exam is a required step for you to earn Adobe Target Business Practitioner Expert certification. There are 68 questions in real Adobe certification AD0-E406 exam, and you have 136 minutes to complete all the questions. The available language is English. The required passing score of AD0-E406 is 46 out of 68. The exam format is Multiple choice and Multiple select. Free Adobe AD0-E406 exam questions and answers are available below.

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1. A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.

In this scenario. what is the problem with using CTR as the only success metric?

The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric

The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.

The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.

2. On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?

Website

Internet of Things devices

3. A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.

Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.

Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.

4. It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.

To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

Targeting

Experiences

Goals & Settings

5. An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.

What is the minimum permission level required to completed this task?

Approver access

Observer access

No access is required

6. HOTSPOT

Match the strategic question to the relevant component within a Recommendations activity.

7. A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.

Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.

How could this hypothesis be improved?

Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

Be less specific with the change: do not list the decrease in the exact number of form fields.

8. A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.

Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

The visual Experience Composer

The Form-based Experience Composer

The SPA Visual Experience Composer

9. 1.A client is viewing a report for a Target Recommendation activity .

What do the names of the experiences in the report refer to?

Names of the criteria used

Names of the collections used

Names of activities tested

10. In the time since a new activity was created and the time it was published the structure of the page was changed. Causing the activity to no appear as created.

What must be done to fix this issue?

Change the activity type.

Rebuild activity.

Implement the experience changes on-site.

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11. A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles.

Which traffic allocation option should be suggested for this scenario?

Auto-allocate

Auto-target

Manual allocation and later switch it to Auto-allocate

12. After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.

How can this task be done in the Visual Experience Composer?

Edit the CSS style sheet of the site to add a new class for the headline.

Navigate to the Modifications panel and delete the unrequired Actions.

Select the headline. Edit > Text/HTML and change the text color.

13. Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

so that "Conversion Rate of Alternative" can be estimated pre-test

because it is not possible to change your primary goal after the test has started

so that "days to complete test" can be estimated pre-test

to minimize risk of biased metric selection

14. An entertainment site is running an Experience targeting activity audiences by geographic locations. An entrant France saw Exp A. The following day. They traveled to California (in the U.S) and visited site. Based on the following allocation which Experience would they see?

Experience A

Experience B

Experience C

Experience D

15. An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.

What should they do to determine if this is due to novelty effect?

Find a metric that is impacted positively by the change, and make this the primary metric.

Segment the results by new and returning visitors, and compare their usage.

Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.

16. A client wants to adjust the counting methodology used in a report.

What are the three counting methodologies available in report settings, for any given report?

Visitors. Visits. Activity Impressions

Visitors. Visits, Page Views

Visitors. Visits. Hits

17. An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.

How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.

Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.

Create audience with QA query parameter, then attempt to qualify by browsing the site.

18. When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?

Let the test run because there is sufficient evidence that there is a difference in conversion

Let the test run because there is weak evidence that there is a difference rates.

Stop the test because there is a strong evidence that there is a difference m conversion

19. A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5% .

Which adjustment should be recommended to reduce the test duration?

Increase the minimum detectable lift

Increase the number of Offers.

Increase the confidence level.

20. An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report .

Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

Enable Adobe Analytics for Target to check corresponding activity reports.

Validate if goals and settings of the activity are set properly.

Duplicate the activity and delete the first one with an issue.

Diagnose activity audience qualification using debugging tools.

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21. As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am .

What is the easiest way to ensure this activity starts and ends automatically?

Add a Time Frame audience rule.

Schedule a duration and activate.

Trigger an alert and activate.

Adobe AD0-E406 Exam Questions and Answers

Adobe AD0-E406 Exam Questions and Answers

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