MCC-201 Link Your Salesforce Data using Marketing Cloud Connect Dumps

dumps2023-10-05T09:38:08+08:00

MCC-201 Link Your Salesforce Data using Marketing Cloud Connect exam dumps are the latest version for you to study all the related topics. Salesforce certification MCC-201 exam is ideal for email digital marketers responsible for managing the email channel for their organization, and Salesforce Admins responsible for supporting users. Free Salesforce Certification MCC-201 exam dumps are below.

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1. A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.

What solution could be recommended?

Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CR

Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CR

2. Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.

What processes should they utilize to ensure a timely delivery across email and SMS?

Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

3. Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

Import File > Data Extract > File Transfer > Import File

File Transfer > Import File > Query > Data Extract > File Transfer > Import File

Import File > Query > Data Extract > File Transfer > Import File

File Transfer > Import File > Data Extract > File Transfer > Import File

4. Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.

Which two steps should they include to accomplish this journey?

Use Data Designer in Contact Builder to relate the two data extensions.

Utilize Entry Data on a Decision Split within Journey Builder.

Create a Data Relationship in Email Studio to relate the two data extensions.

Configure activities within Automation Studio to update the purchase data.

5. Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.

Which solution should they use?

Keyword opt in and SMS Messaging

Smart Capture and Triggered email messaging

CloudPages opt in to Event Journey

Existing Email Event Notification Subscription

6. Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.

Which two options could allow them to meet the requirement? Choose 2 answers

Suppression List

Publication List

Auto-Suppression List

Domain Exclusion

7. A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.

What should a consultant recommend?

Create an auto-suppression list populated with subscriber keys.

Populate a list using a query to exclude the subscriber key.

Create an exclusion list with the known email addresses.

Create an auto-suppression list populated with the known email addresses.

8. Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.

What consideration could be provided to help with the decision?

Shared Salesforce Data Extensions will be enabled in up to 5 business units.

Custom profile and subscription centers will not be required.

Once an account is upgraded to Multi-Org, it cannot be turned off.

Existing accounts cannot be upgraded to Multi-Org.

9. A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.

What solution should a consultant recommend to meet the criteria?

Run a SQL Query at 12:30 a.m. to create a suppression list.

Run an Import Definition at 12 a.m. to create a suppression list.

Create a Journey Goal to exit subscribers from the Journey.

Create and enable a BLOCKOUT window In MobileConnect.

10. Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.

What should be implemented to achieve these goals?

Build out an internal business governance and process to support this.

Set up Approval Workflow and Share setting inside Marketing Cloud.

Integrate an outside CMS with all these permissions built in.

Edit the Content Permissions and Restrictions by Role setting for each user.

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11. Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.

Which feature should they use?

Exclusion Script

Auto-suppression List

Suppression List

Exclusion List

12. A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.

What functionality could be used to accomplish this?

Recent Email Send Report

Data Views

Send Log

Tracking Extract

13. Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

How could this be accomplished?

Use Automation Studio with a random split activity.

Create a random data extension within Email Studio.

Create a random data extension within Contact Builder.

Use Journey Builder with a random split activity.

14. A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

One parent business unit and a child business unit for franchise owners.

One parent business unit and a child business unit for each franchise owners

One business unit.

A parent business unit for each franchise owner

15. Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thank you_customers.

How would they set up the Import Activity to know the name of the file?

Set File Naming Pattern to %%AUTOMATED_FILENAME%%

Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

Filename is automatically passed to Import Activity with File Drop Automations

Check the 'Use filename from Automation' checkbox

16. Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

The previous send's user needed to have edit permissions in Salesforce,

Email Opt Out is only updated if the send originates in Salesforce.

The previous send used Email Address as a Subscriber Key.

The Email Opt Out field needs to be added to the Contact Page Layout.

17. Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

The previous send's user needed to have edit permissions in Salesforce,

Email Opt Out is only updated if the send originates in Salesforce.

The previous send used Email Address as a Subscriber Key.

The Email Opt Out field needs to be added to the Contact Page Layout.

18. A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link

within any email sent within the last six months.

What should be recommended?

Create and execute a SQL Query against the _Click data view.

Create and execute a Tracking Extract.

Create and execute a Subscriber Engagement report.

Create and execute a Data Filter on the_Click data view.

19. A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.

What consideration should a consultant provide to the customer?

User device data is unavailable in Contact Builder for up to 48 hours.

All mobile app users will create additional Contacts in Marketing Cloud.

Existing users will create additional Contacts in Marketing Cloud.

Newly registered users will create additional Contacts in Marketing Cloud.

20. Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

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21. Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file

drops, they want to be able to have it immediately imported and then segmented to enter a specific

journey depending on the data inside the file.

Which two options would meet these requirements? Choose 2 answers

Scheduled Automation

File Drop Automation

SQL Query

Decision Split

22. Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.

What should be used to prevent emails from being sent if they exceed 2500 contacts7

Verification Activity

Script Activity

Query Activity

Stop Activity

23. Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and

identities so they need the emails and landing pages to have different styles that refrain from

mentioning the other brand in any way.

What should be recommended?

Create a new business unit for the new brand.

Request a second SAP for the existing business unit.

Request a Private Domain to be added to the existing business unit.

Implement a new SSL Certificate for the new brand.

24. Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.

Which configuration should be utilized for the API user created in Marketing Cloud?

API User checkbox is selected, no roles are assigned to user.

API User checkbox is selected Administrator & Marketing Cloud Administrator roles are applied.

API User checkbox is deselected, Marketing Cloud Viewer role is applied.

API User checkbox is deselected, all available roles are assigned to user.

25. A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.

What should a consultant recommend to meet this criteria?

Import the identified subscribers into a list when creating the send.

Create an exclusion data extension populated with the identified subscribers.

Query contacts from the Einstein Engagement Frequency data extension when creating the send.

Create a suppression list populated with the identified subscribers.

26. Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.

What option should speed up the delivery while meeting these criteria?

Journey that allows re-entry after exiting

Scheduled Automation utilizing Triggered Send Emails

Scheduled Automation using a Send Activity

Single Send Journey

27. Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.

Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.

Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

Replace the current data extension with a new data extension configured with a Retention Period.

28. Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.

What functionality would tie to additional long code Implementation?

Do they need to support UTF-8 characters in their SMS?

Do they need to support different From Names by country?

Do they need to have independent reporting on SMS sends by country?

Do they need to support inbound messages in each country?

29. Northern Trail Outfitters is looking to personalize their SMS Messages.

Which data source is supported to personalize messages?

Population in Contact Builder

Mobile Connect Demographics

Data Designer Attribute Group

Profile Attributes.

30. Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.

What should be used to segment this audience?

Use exclusion lists for the send - excluding those that already were sent the email

Use AMP script inside the email to pull information from a send logging data extension to determine which content displays based on message context

Use a SQL Query to filter the audience into a new data extension that is overwritten each day

Use SQL Query to filter the audience into a new data extension that is upserted every day

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31. A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers. In their Marketing Cloud account and their unsubscribe data for child business units.

Which two data views would they use to achieve this? Choose 2 answers

_Complaint

_Subscribers

_Unsubscribe

_BusinessUnitUnsubscribes

32. Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.

Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

Number of brands/geographies which NTO operates

Number of Sales Cloud sandboxes

If testing/development business unit($) is required

If data/content needs to be segregated between brands/geographies

Number of Marketing Cloud users.

33. Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".

How could this behavior be corrected?

Ensure the DNS Record Redirect is correctly configured

Ensure the two phrases are added to a filtered keyword list

Ensure the two phrases are added the "Filtered Keywords" data extension

Ensure "Common Misspellings" Is selected as one of the Reply Filters

34. Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.

Which activity would they use to accomplish this?

Decision Split Activity using only Contact Data

Decision Split Activity using only Journey Data

Einstein Split Activity

Decision Split Activity using both Contact and Journey Data

35. Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Report Studio

Web Analytics Connector

Interaction Studio

Datorama

36. Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.

What should they implement?

All Subscribers, since these are synchronized in real time

Import from Salesforce Report in Automation Studio

Event Data from the Entry Event in Journey Builder

Synchronized Data Extensions with a filter

37. Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.

What additional configuration changes should they make?

Configure Multi-Org settings to account for two production instances in Setup.

Rename and delete sandbox synchronized data extensions before connecting.

Remove existing user mappings, attribute mappings, and tracking subscriptions.

Update query activities that reference the synchronized data extensions.

38. Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.

How could they resolve this issue?

Select 'Normalize Phone Number* in Journey settings.

Format the phone field in Salesforce as +l[phonenumber],

Select 'US' as the sending country in SMS activity.

Configure the phone field in Salesforce as US locale.

MCC-201 Link Your Salesforce Data using Marketing Cloud Connect Dumps

MCC-201 Link Your Salesforce Data using Marketing Cloud Connect Dumps

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