Salesforce Certified Marketing Cloud Administrator Dumps

dumps2022-01-13T01:16:36+08:00

Salesforce Certified Marketing Cloud Administrator dumps are valuable in your preparation. In real Salesforce Certified Marketing Cloud Administrator exam, there are 60 multiple-choice questions, and you have 105 minutes to complete. The required passing score of Salesforce Certified Marketing Cloud Administrator exam is 67%. The registration fee is $200. Free Salesfoce Certified Marketing Cloud Administrator dumps are available below.

Page 1 of 5

1. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.

Which feature should be used to create a survey form?

MobileConnect

Content Builder

Smart Capture

Profile Center

2. Northern Trail Outfitters has noticed an issue with their sends today.

Which two links in Setup Home could be used to troubleshoot the issue?! Choose 2 answers

Create Support Case

Failed Sends

Help and Training

System Status

3. What is Setup Assistant?

Support service allowing the outsourcing of repetitive admin tasks

A prioritized account configuration checklist

A search within Help and Training limited to configuration documents

A dashboard containing key metrics for the business unit

4. Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose 2 answers

Data Extensions

Publication Lists

Lists

Groups

5. A customer needs to link demographic information to its contact model in Contact Builder.

What type of relationship should be used?

One -to -Many Relationship

Many -to -Many Relationship

One -to -One Relationship

Many -to -One Relationship

6. Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts

Which two considerations would help NTO determine if a Dedicated IP is the right choice? Choose 2 answers

All of NTO's accounts should be on the same stack

Send volume is large enough to maintain a positive or neutral reputation

Length of time needed to pause sending is greater than one month

Pre-warmed IP address can be purchased from Salesforce

7. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.

How should they accomplish this?

A Assign a role to the business unit

Set default permissions with the restrictions on the business unit

Apply a permission set to the business unit

Disable the permissions directly within the business unit

8. What does Marketing Cloud authenticate when a user logs in through the user interface?

If the user is assigned a role in the parent business unit

If the user is logging in from a whitelisted IP address

If the user is an API User on their record

If the user has login hours enabled on their profile

9. A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.

What functionality would allow this?

Advertising Studio

Personalization Builder

Web and Mobile Analytics

Web Analytics Connector

10. Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

What would be achieved with SAP?

Image URLS are wrapped with the appropriate brand URL

The out-of-the-box profile center will display NTO branding

A different click domain can be used for each brand

A Dedicated IP is automatically warmed up

Page 2 of 5

11. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.

The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.

How could the Marketing Cloud admin meet this requirement?

Purchase a new SAP for de-special.ntmarketing.com

Purchase a new private Domain for use in CloudPages

CloudPages must use the SAP domain

CloudPages must use pages.ntmarketing.com

12. NTO has been noting reduced deliverability when they do large sends.

Which part of deliverability is tied to hitting Spam Traps during a send?

List Hygiene

Authentication

Content

Engagement

13. Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the follow Cloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.

How should NTO update the user to allow the analyst the appropriate access?

Add Marketing Cloud Security Administrator

Add Distributed Sending User

Remove Marketing Cloud Channel Manager

Remove Marketing Cloud Viewer

14. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

Use a web-safe font for text that closely matches the brand's custom font.

Build an email as one image, with all text saved in the brand font.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

Build an email using multiple images, with all text saved in the brand font.

15. A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API.

Which steps should be included in the customer's automation?

Import File Activity > three Send Activities to the master data extension.

Three Send Activities to the master data extension.

Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.

Three Filter Activities > three Send Activities to the filtered audiences.

16. Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave

How should NTO create a new user to fill in?

Delete the campaign manager's user and create a new user

Disable the campaign manager's user and create a new user

Transfer the campaign manager's permissions to a new user

Deactivate the campaign manager's license and assign it to the new user

17. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.

Where should their Marketing Cloud admin set up permissions to allow REST authentication?

Installed Packages

Data Management

Security Settings

Salesforce Integration

18. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

Preference Center link and physical mailing address

Business name and a link to the business website

Business name and physical mailing address

Preference Center link and a link to the business website

19. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

NTO requires SSL certificate configurations for Content Builder and Portfolio images

Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

Multiple brand logos must be accommodated in an email header

A new sender profile needs to be leveraged for sending transactional emails

20. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.

Which two terms would they add to their website to accomplish this? Choose 2 answers

Collect Code

Recommendation Code

Conversion/Cart Code

Email Conversion Code

Page 3 of 5

21. A customer has an eCommerce site and imports data into three data extensions daily:

Orders, Order_Details, and 'Products.

The data extensions contain the following information:

- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal

- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount

- Products: ProductId, SKU, Name, Description, Cost, Price

Which two actions should be taken in Data Designer? Choose 2 answers

Create a one-to-one relationship between the contact record and Order Details.

Create a one -to -many relationship between Orders and Order_Details.

Create a one-to-one relationship between Orders and Order_Details.

Create a one-to-one relationship between Order_Details and Products.

22. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.

What consideration could account for this behavior?

Data retention settings were incorrect in the data extension.

The email address in All Subscribers is prioritized.

Contact Builder was not configured properly.

The data extension was not configured as sendable.

23. A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds

what should the admin do to fix the issue?

use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

Make sure the team has a date stamp to avoid duplication

Make sure the files placed on the correct subfolder within the SFTP

Use the exact file name used for the trigger in the Import File Activity

24. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

IP Allowlist

Field Level Encryption

Advanced Audit Trail

Single Sign on Authentication

25. Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take in order to create Send Classifications? Choose 2 answers

Define a Sender Profile.

Define a Subscriber -specific From Name.

Define custom Reply Mail Management.

Define a Delivery Profile.

26. Which three options determine when a contact could enter a journey? Choose 3 answers.

Re-entry at any time

Re-entry by attribute

Re-entry by date

No re-entry

Re-entry only after exiting

27. Which two statements are correct about Send Logging? Choose 2 answers

Send Log data extensions are archived automatically based on retention settings.

AMPscript can be used to pull data from Send Logs for use within emails.

SQL Query Activities can reference Send Logs in combination with system data views.

A business unit can support up to three Send Logs.

28. Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year.

What action should be taken to populate the Einstein Engagement Scoring Dashboard?

Select one of the Predictive Algorithms then click Deploy

Click Deploy and results are available immediately

Select the channels (Emails, Push, SMS) to report on then click Activate

Click Activate and wait for an email notification

29. A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

Which two Marketing Cloud features will support this effort? Choose 2 answers

Data Designer

Cloud Pages

Web Analytics Connector

Content Builder

30. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

IP Whitelisting

Field Level Encryption

Advanced Audit Trail

Single Sign on Authentication

Page 4 of 5

31. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.

Why would the total contact count be less than the total number of contacts from all data sources?

Synchronized contacts are only counted after sending

Only active email subscriber are counted.

Mobile subscribers are not counted as contacts.

There are overlapping contacts in each of the channel

32. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

AMPscript for Marketing Cloud

Parameter Manager

Google Analytics 360

Marketing Cloud Connect

33. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.

Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers

Select all records which have opened an email in the past six months

Select all records with an email address

Select all records which are active in All Subscribers

Select all records where HasOptedOutofEmail is FALSE

34. A Marketing Cloud admin wants to create an SFTP User for the first time.

Which two considerations should be taken when configuring an SFTP User? Choose 2 answers

By default, the username is the MID for the current Marketing Cloud MI

Minimum password length is 12 characters.

By default, the password will be the password of the logged-in user.

Once created, the user will need to be activated in order to use the SFT

35. Setup Assistant provides information and resources for configuring a new Marketing Cloud account.

Which two topics does Setup Assistant cover? Choose 2 answers

Enabling Mobile Connect

Managing the Enhanced SFTP

Configuring Journey Builder

Setting up the Data Structure

36. The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.

Which three items will Validate check in an email message? Choose 3 answers

Each content area specified in a dynamic content rule exists.

Words or phrases used may trigger spam filters.

Grammar and spelling in the email text is correct.

Correct syntax is used on any AMPScript in the email's code.

Personalization strings map to attributes or data extension fields

37. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.

How should the rest of the business units be organized?

Create child business units for each brand and nest another level of child business units for GEOs.

Create and apply folders with naming conventions in the current account to keep track of brand assets.

Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

Create one child business unit for the other brands to share but apply folders and naming conventions.

38. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration.

The admin then receives the following error message:

- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator

The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings

What action should correct the issue?

Apply the Marketing Cloud for AppExchange User option as well

Reset al passwords to force new tokens

Apply the appropriate user mappings in the CRM configuration

Apply the administrator and Marketing Cloud Administrator permission sets to user

39. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

Which two settings could solve this issue? Choose 2 answers

Change Column Delimiter to

Change Character Encoding to UTF-8

Select Unicode Output

Change Format to xml

40. A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilized to make this happen?

Publication Lists

Subscriber Keys

Profile Center

Send Logging

Page 5 of 5

41. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.

Which network(s) support lookalike audiences directly from Advertising Studio?

Facebook and Twitter

Facebook

Google and Facebook

Twitter

42. A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.

What should the admin do to ensure only specific Contacts are synced?

Filter records on a formula field

Filter existing records in All Subscribers

Filter records created after a specified date

Filter records on a Boolean field

Salesforce Certified Marketing Cloud Administrator Dumps

Salesforce Certified Marketing Cloud Administrator Dumps

Share this post

Leave a Reply Cancel reply

Related Posts