Updated Marketing Cloud Administrator Exam Study Guides

dumps2022-03-23T02:10:35+08:00

Marketing Cloud Administrator exam study guides have been updated, which are the best material for you to study the test. To take Marketing Cloud Administrator exam, you should have knowledge of the features available to end users and the configuration options available in Marketing cloud. All the updated Marketing Cloud Administrator exam study guides are your big helper. Free updated Marketing Cloud Administrator exam study guides are below.

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1. A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.

Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

Bitly URL Shortener

Facebook ad manager

Google URL shortner

2. A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

The consultant should enable deep linking in Marketing Cloud Connect configuration.

The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.

Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

3. The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.

Which three items will Validate check in an email message? Choose 3 answers

Each content area specified in a dynamic content rule exists.

Words or phrases used may trigger spam filters.

Grammar and spelling in the email text is correct.

Correct syntax is used on any AMPScript in the email's code.

Personalization strings map to attributes or data extension fields

4. Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.

Which activity would allow NTO to build the journey with the fewest activities possible?

Einstein STO

Engagement Split

Wait Until Date

Join

5. Northern Trail Outfitters wants to set up their Send Log data extension

Which three considerations should be made for long term success? Choose 3 answers

Apply an appropriately-scoped Data Retention period

Add custom fields not included in the Send Log Template

Log attribute data necessary for auditing communications

Log all variable data captured in emails at send time

Set the period to a fixed date in the Data Retention Policy

6. A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.

Which two steps should the admin take to enable this functionality? Choose 2 answers

Ensure a Custom response is enabled for Automated Response in Reply mail Management

Verify Reply Mail Management has been enabled in the account

Select Unsubscribe Manual requests in Reply Mail Management

Select Delete Auto-Replies and Out-of-Office mail Management

7. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.

Why could this be the case?

MobilePush was enabled by mistake, which consumes Super Messages when not in use.

Each email consumes five super messages when sending below a certain threshold.

The majority of NTO’s subscriber base is in the United States.

A multiplier is applied to each SMS message based on the destination country

8. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

Preference Center link and physical mailing address

Business name and a link to the business website

Business name and physical mailing address

Preference Center link and a link to the business website

9. Northern Trail Outfitters has a mobile app.

Which two products would allow them to send push notifications to customers with their mobile app? Choose 2 answers

Journey Builder

Contact Builder

MobileConnect

MobilePush

10. Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.

What feature should be recommended?

Einstein AI

Interaction Studio

Datorama

Google Marketing Platform

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11. A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses

Where could the details be found?

Run a Bounce Email Report

Query the Bounce Data View

Query the Send Log

Run an Account Send Summary Report

12. What functionality is contained in Journey Builder that does not exist in Automation Studio?

Native execution of a Server-side JavaScript activity.

The option to convert a qualified Lead to a Contact.

Flexibility to wait based on duration or a specific time.

The ability to send an email to a Salesforce audience.

13. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

NTO requires SSL certificate configurations for Content Builder and Portfolio images

Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

Multiple brand logos must be accommodated in an email header

A new sender profile needs to be leveraged for sending transactional emails

14. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.

Which import type could the admin use instead?

Add Only

Overwrite

Add and Update

Update Only

15. What does Marketing Cloud authenticate when a user logs in through the user interface?

If the user is assigned a role in the parent business unit

If the user is logging in from a whitelisted IP address

If the user is an API User on their record

If the user has login hours enabled on their profile

16. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.

How should they accomplish this?

A Assign a role to the business unit

Set default permissions with the restrictions on the business unit

Apply a permission set to the business unit

Disable the permissions directly within the business unit

17. What are entry source types for Journey Builder?

Data Extension, CloudPages, Email List, API Event

Data Extension, Audience Studio, API Event, Date Based Event

Data Extension, Email List, API Event, Date Based Event

Data Extension, Salesforce Community, GA360, Email List

18. Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.

How could the Marketing Cloud admin ensure distinct data integrity across the regions?

Deploy Multi-Org with a single Marketing Cloud Account

Deploy separate Publication Lists for each region within one account

Filter data view permissions at the subscriber level

Separate regions into business units and apply Subscriber Filters

19. A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.

Where in setup could they accomplish this task?

Data management

Security

Feature Settings

Company Settings

20. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.

Which two standard roles should be selected for the new user? Choose 2 answers

Marketing Cloud Security Administrator

Administrator

Data Manager

Marketing Cloud Administrator

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21. Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave

How should NTO create a new user to fill in?

Delete the campaign manager's user and create a new user

Disable the campaign manager's user and create a new user

Transfer the campaign manager's permissions to a new user

Deactivate the campaign manager's license and assign it to the new user

22. Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

What solution will decrease manual workloads on the team and will improve their customers experience?

A file drop automation to send emails to customers who have made a purchase.

A user -initiated message to send an email to customers who made a purchase daily.

A scheduled automation to send emails to customers who made a purchase daily.

A triggered message to send an email as soon as a customer completes a purchase.

23. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.

Which functionality would allow this?

Parameter Manager

Web and Mobile Analytics

Advertising Studio

Personalization Builder

24. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.

Which network(s) support lookalike audiences directly from Advertising Studio?

Facebook and Twitter

Facebook

Google and Facebook

Twitter

25. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.

Individuals should only be allowed to enter once, and the winner will be selected randomly.

All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.

Which two components are appropriate for this solution? Choose 2 answers

Microsite with Web Collect to store entrants on a data extension.

Microsite with Smart Capture to store entrants on a data extension.

Send Email Activity with a link to a subscription center.

Data Extension with double opt-in status defined.

26. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.

How could the Marketing Cloud admin address this issue?

Import employee email addresses into All Subscribers with an "Active status

Ensure employees have opted in to the test email list or data extension

Ask employees to use personal email addresses instead of corporate email addresses

Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

27. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account

Which value should link these new data extensions in Data Designer to the existing contact records?

Unique Contact Identifier

Primary key

Unique Contact email address

Subscriber ID

28. An email manager was anticipating a test email to arrive in their inbox.

Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

My Tracking > Test Send Emails

My Reports > Administrator Reports > Email Send Report

My Reports > Administrator Reports > Email Sends By User

My Tracking > A/B Testing

29. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.

Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

Remove nonessential data for marketing purposes.

Identify and assign appropriate keys to tie records together.

Normalize data and fields to prevent redundancy.

Ensure all available data is included.

Ensure every data source has a sendable field.

30. Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.

Which two fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house this data? Choose 2 answers

Number

Text

Boolean

Decimal

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31. Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting.

These metrics need to be reported per email campaign for each of NTO's Business Units:

• Number of Sends

• Delivery Rate

• Overall Bounce Rate

• Block Bounce Rate

• Open Rate

• Click Rate

• Complaint Rate

• Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

Campaign Email Tracking Report

Email Performance Over Time Report

Email Send Report

Account Send Summary Report

32. What storage model should be used if a subscriber has more than one value for an attribute?

Profile Attribute

Data Extensions

Publication Lists

Lists

33. Setup Assistant provides information and resources for configuring a new Marketing Cloud account.

Which two topics does Setup Assistant cover? Choose 2 answers

Enabling Mobile Connect

Managing the Enhanced SFTP

Configuring Journey Builder

Setting up the Data Structure

34. Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.

Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

External Key within the Import File Activity

Run Completion within the File Drop Automation

RuntimeError within the File Drop Automation

Notation Settings within the Import File Activity

35. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.

Where should their Marketing Cloud admin set up permissions to allow REST authentication?

Installed Packages

Data Management

Security Settings

Salesforce Integration

36. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.

Which two terms would they add to their website to accomplish this? Choose 2 answers

Collect Code

Recommendation Code

Conversion/Cart Code

Email Conversion Code

37. Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.

What should the admin confirm to resolve the issue?

The data extension is marked as Sendable

The data extension contains a Salesforce ID

The Data extension is marked as Sendable and Testable

The data extension is linked using the Contact Key

38. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

AMPscript for Marketing Cloud

Web Analytics Connector

Google Analytics 360

Marketing Cloud Connect

39. A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.

Which two actions should the implementation Consultant recommend? Choose 2 answers.

Use Data Designer to link student and alumni data to the contact record.

Create an Import Activity to import alumni data into Salesforce Report.

Create list attributes to store student data from the Sales Cloud.

Use Synchronized Data Sources to data from the Sales Cloud.

40. Which three considerations should be made when setting up Distributed Marketing? Choose 3 answers

Business users can select any email at time of send.

Default options can be set up for the greeting in the email.

A journey can be connected to one or more Campaigns.

The DM administrator Profile is required to access Distributed Marketing.

Messages can be sent to Contacts, Leads, and Person Accounts.

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41. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.

Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers

Select all records which have opened an email in the past six months

Select all records with an email address

Select all records which are active in All Subscribers

Select all records where HasOptedOutofEmail is FALSE

42. Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory

How should this setup be achieved?

Child business unit SFTP user should be created

Copy the parent SFTP user into each child business unit

Each business unit should have multiple SFTP users

All child business units should have an individual SFTP user

43. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

IP Whitelisting

Field Level Encryption

Advanced Audit Trail

Single Sign on Authentication

44. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.

Which future would allow this functionality?

Query Studio

Journey Builder

CloudPages

Synchronized Data Sources.

45. A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud.

What solution should they implement?

Tokenized Sending

Transparent Data Encryption

Key Management

Field level Encryption

46. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.

What should the admin confirm about the data extension?

The wind relationship links SubscriberKey to Subscribers on Email Address

The data extension is located in the Synchronized Data Extensions folder.

The data extension is located in the Salesforce Data Extensions folder.

The triggeredSendDataExtension data extension template was used.

47. Where would a Marketing Cloud admin view all verified email addresses?

Identity Verification Log

From Address Management

Reply Mail Management

Sender Profiles

48. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.

What should the Marketing Cloud admin consider when sending from the new IP Address?

The IP address is on reserve, is already in use, and has an email sending history.

Building desirable sending history and data will be variable based on list size and engagement.

Sending in large volumes will alert ISPs the new IP Address is now in use.

Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

49. A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.

What should the admin use to get granular bounce data in bulk in a pre-defined format?

CSV download of bounce data in My Tracking

Automation Studio Tracking Extract

Automation Studio Query Activity

Discover Deliverability Complaint Rate Report

Updated Marketing Cloud Administrator Exam Study Guides

Updated Marketing Cloud Administrator Exam Study Guides

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